This uncommon piece of automobilia was issued to customers of the Bloomington-based Union Indemnity Company. It was designed to be affixed directly to the insured automobile (likely on the grill or bumper), with a partially reflective surface and a timeless reminder that ‘Safe Driving Saves Lives.’ A map of Illinois features a heart in its center, representing the company headquarters. The verso is stamped by Ad-Seal of Indianapolis, Indiana, with the previous owner assigned number 3777.
